McDonald’s has an ongoing offer at the Drive-Thru for any regular coffee at €1. This year, the campaign focused solely on out-and-about people who don’t have time or simply don’t want to stop and they really need a quick yet great coffee. The campaign was also enhanced by collaborating with MIX FM’s Drive-Time Show. Three Drive-Time Stories Episodes were made with local celebrities driving around and having fun in a vintage car with their Drive-Thru Brew. Viewers could join in on the fun and comment below the video post for a chance to win a ride in the vintage car.
Key media channels were digital and radio, along with outdoor billboards strategically placed near McDonald’s.
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