The first Ready-To-Drink coffee ever launched in Cyprus back in 1992 needed a relaunch.
Overcoming obstacles and entering a new era, Pokka coffee had the opportunity to re-
establish its positioning and enhance its brand image. Capitalizing on its long history, brand DNA, values and a strong loyal fan base, Pokka coffee had the power to communicate its brand promise to a number of different audiences in different ways. POKKA coffee has regained connection with consumers and created new experience acquisitions, built brand trust and equity.
POKKA is the coffee for those who always move and make things move; who find a way even out of
their way; who look for something not at something; who are always ready to go on.
POKKA’s values that shares with the costumers are to always be present, be first and real. It
is the coffee for the outdoors and adventure.
Re(launch) a new product or service
