AFIS –Κάνε το καλό και ρίξ’ την στον κάδο!

Aiming at further increasing the volume of batteries collected for recycling, the communication designed had a full call- to-action approach.

There is a very well know proverb that says “Do the good and throw it on the shore”. Making a combination of this proverb with emphasis on the keywords “good” and “throw”, the message of throwing batteries to the recycling bins was loud & clear! “Do the good and throw it (the battery) in the recycling bin”.